Wendy Diamond is a Social Entrepreneur, Impact Investor, Humanitarian, Endangered Animal and Rescue Advocate, World’s Premiere Pet Lifestyle expert, Best-Selling Author, and TV Personality. Wendy is heralded as a trailblazer in the empowering women, impact investing and animal worlds; dubbed “Martha Stewart of the Milk Bone Dish” by The New Yorker, and crowned the “Canine Queen” by Forbes.
In 1999, after rescuing her first shelter animals (a purebred Russian blue she named Pasha , and next a Maltese named Lucky), Wendy became soulfully motivated to help save the 12 million euthanized animals in shelters every year. Wendy founded the premiere pet lifestyle brand, Animal Fair Media. Her spirited and focused mission was to inspire and educate the world that by adopting any breed, any size, any age, any colored animal and bridging celebrities and pop culture to the animal rescue world would greatly elevate animal welfare and rescue. She refused to just sit and rollover, making Animal Fair Media the premier lifestyle media company in the world specializing in the promotion of animal welfare and rescue. The rest is herstory, she reined in the leash, worked diligently, and never looked back!
Wendy coined the term “pet-lifestyle” and featured celebrities promoting animal welfare and adoption, pet parenting, pet lifestyle, pet travel, health tips and pet art. Renée Zellweger appeared on the cover of the premiere issue in 1999, and since then, A-List celebrities including Beyoncé Knowles, Halle Berry, Regis Philbin, Charlize Theron, Pamela Anderson, Ashley Tisdale, Shania Twain, Jessica Alba, Jessica Biel, Serena Williams, Kim Cattrall, Matt Leinart, Hilary Duff, Eric McCormack, Kristen Bell, Bo Derek, Diane Lane, Alicia Silverstone, Hayden Panettiere and LeAnn Rimes have all graced the cover alongside their pets. The New Yorker called Animal Fair “the first to cross-breed two American passions: celebrity and pets."
Wendy revolutionized the pet industry by creating premiere pop culture benefits to endorse animal adoption, advocacy, and fundraising, including Yappy Hour® (the term Wendy coined) cocktail parties, the foremost pet celebrity fashion show called Paws For Style® , Howloween, St Pawtricks Day, all with proceeds benefiting animal rescue. She quickly realized that she could direct her business agenda to promote animal rescue, and she has been doing this ever since! Since the establishment of Animal Fair Media, the number of animals euthanized annually has dropped from an astonishing 12 million to 2 million — but by no means is she stopping there! To this day, organizations across the country and the world alike emulate Wendy/Animal Fair’s events to drive the success of their own organizations in their communities. As a pioneer of the pet industry, Wendy is looked upon as a leader in the animal lifestyle, fairness, welfare, and rescue community. Charities worldwide also mirror Wendy’s pet-lifestyle approach in their fundraising for local community animal organizations.
In her never-ending quest to promote animal welfare, rescue, and the conservation of endangered species, Wendy was motivated by her furry muse, shadow, and inspiration: Lucky. Together they created a truly unique media mindshare where the marriage of charity and celebrity bolstered animal welfare public awareness. Lucky served as the Katrina Pet Memorial Chair Dog, Barkus Grand Marshall, was inducted into the Guinness World Records, and hosted thousands of fundraisers in her lifetime. She was the only civilian dog admitted into the United Nations, and she was the inspiration for the White House Pet Correspondents Benefit. Lucky’s relationship with Wendy evolved into unconditional love, loyalty, and a genuine bond that inspired her to make a difference in the world by defending animals.
Animal awareness and outreach has always been at the forefront of Wendy’s animal rescue and welfare mission. This hit home when her furry sidekick Lucky, the inspiration and mascot for Animal Fair Media, was diagnosed with canine cancer. After a struggle Lucky lost her cancer battle and died on June 5th, 2012 . Lucky will always be remembered as the furry white ball of inspiration that galvanized an animal inspired media empire promoting pet welfare and lifestyle! She will always be remembered as the pure inspiration that helped build a media empire dedicated to animal welfare and promoting pet lifestyle on a daily basis. In July 2012 the Humane Society of New York dedicated the Lucky Diamond Critical Care Ward in Lucky’s honor. Through active media mindshare is in the process of filming a documentary, Wendy hopes to raise awareness and search for answers to help find conventional and holistic preventions/cures for this fatal canine disease, especially because 1 in 3 dogs will be diagnosed with cancer during their lifetime.
Since the establishment of Animal Fair Media in 1999, the number of animals euthanized annually has dropped , from an astonishing 12 million to 2 million — but by NO means is she stopping there! To this day, organizations across the country and the world alike emulate Wendy/Animal Fair’s events to drive the success of their own organizations in their communities. As a pioneer of the industry, Wendy is looked to as a leader in the animal fairness community. Charities worldwide also mirror Wendy’s pet-lifestyle approach in their fundraising for local community animal organizations.
In her never-ending quest to promote animal welfare, rescue, and the conservation of endangered species, Diamond was motivated by her furry muse, shadow, and inspiration: Lucky. Together they created a truly unique media mindshare where the marriage of charity and celebrity bolstered animal welfare public awareness. Lucky served as the Katrina Pet Memorial Chair Dog, Barkus Grand Marshall, was inducted into the Guinness World Records, and hosted thousands of fundraisers in her lifetime. She was the only civilian dog admitted into the United Nations, and she was the inspiration for the White House Pet Correspondents Benefit. Lucky’s relationship with Wendy evolved into unconditional love, loyalty, and a genuine bond that inspired her to make a difference in the world by defending animals.
Although outreach has always been at the forefront of her animal rescue and welfare mission, the need became even more real to Diamond when Lucky, her beloved Maltese and the inspiration of Animal Fair, was diagnosed with canine cancer. Tragically, Lucky lost her battle with cancer on June 5th. She will always be remembered as the pure inspiration that helped build a media empire dedicated to animal welfare and promoting pet lifestyle on a daily basis. In July 2012 the Humane Society of New York dedicated the Lucky Diamond Critical Care Ward in Lucky’s honor. Through active media mindshare and filming a documentary, Wendy Diamond hopes to raise awareness and search for answers to help find conventional and holistic preventions/cures for this fatal disease, especially because 1 in 3 dogs will be diagnosed with cancer during their lifetime.
Despite life’s many hardships, it can also be absolutely magical in its beautiful spontaneity. Just before Lucky died, a friend asked Wendy to foster a senior dog named Baby Hope. She never planned on keeping the dog at the time, but the little Coton de Tulear, though a little “ruff” around the edges, was paw-sitively heaven sent. The morning Lucky died, Wendy found Baby nestled right up next to Lucky. It was as if they had their own spiritual canine conduit connection. Baby comforted Lucky as she went to the big doggie park in the sky. Wendy decided to adopt Baby after fostering her for three weeks. The Celebration of Lucky’s Life and Baby Hope’s Wedding event was held at the Waldorf Astoria in New York City on July 12, 2013 garnishing a Guinness World Record and aired on TLC’s hit show Cake Boss and Conan O’Brien.! Wendy was proud to call herself a “Foster Failure”!
Equipped with a charismatic presence and boundless pet knowledge, Wendy is constantly promoting animal welfare, adoption, and healthy pet lifestyles through her personal and professional Facebook, Twitter, Instagram and various media outlets including; and various media outlets including; Today Show, Good Morning America, FOX News, CNN, The View, E!, MTV, VH1, The New York Times, Vogue, People Magazine, The New Yorker, Oprah, and many others! Wendy created, hosted, and served as the Executive Producer for the NBC pilot Mutt Makeover and the “Paws for Style” special on FOX, wrote and produced the documentary In Search of Puppy Love and starred in the Style Network series Relationship Rehab. Wendy and Lucky were judges on the CBS hit series Greatest American Dog and WE Network’s America’s Cutest Puppy. You can also catch Wendy popping up on Bravo! TV‘s- Real Housewives of New York, Mad Fashion, and on two episodes of TLC’s Cake Boss — episode one with the world’s most expensive cake and our very own Most expensive Pet Wedding in History!
For Wendy’s latest best-selling book, How To Train Your Boss To Rollover! Wendy interviewed billionaires and industry alpha dogs such as Virgin’s Richard Branson, Spanx’s Sara Blakesley, Patriarch Partners CEO Lynn Tilton, Subway CEO Fred DeLuca, and more to research what “treats” would make them roll over. Craig’s List founder Craig Newmark, who wrote a quote for the book, inspired Wendy to dedicate her book tour to support Veterans with PTSD, with rescued service dogs through K9s For Warriors. ” Not just for dog lovers (including me), How to Train You Boss to Roll Over is a real serious guide to real-world situations in work life. It delivers practical advice that can really make a career difference. I wish I had it thirty years ago.” – Craig Newmark, Founder of Craigslist
Every 65 minutes a Veteran commits suicide, according to the Department of Veteran Affairs. K9s For Warriors rescues dogs prior to being euthanized and trains them to be service dogs for Veterans with PTSD. Celebrities that supported the nationwide tour to raise awareness and money to bring down this statistic included Glee’s Jane Lynch, Chicago Fire’s David Eigenberg, Taylor Kinney, Joe Minosa, and New Orleans Saints Head Coach Sean Payton. Through the hard work of all involved and the generous contributions of animal lovers across the country, the tour raised over $250,000, connecting 25 veterans suffering from PTSD we service dogs of their own, making a positive impact on countless lives. This program rehabilitates rescue dogs and trains them to be full fledged service dogs.
Wendy proudly holds 3 Guinness World Records: Lucky Diamond is The Animal Photographed with the Most Celebrities, with 363 celebrities ( Lucky’s Barkstory); Baby Hope had the most expensive pet wedding in history, raising money for a wing at the Humane Society of New York, and Wendy herself received a Guinness for the longest curtsey relay in 5 minutes of 314 curtsies. In addition to these world-record shattering awards, Wendy joined the ranks of former presidents, media icons, humanitarians, and more when she was awarded the Ellis Island Medal of Honor. Other recipients include President Bill Clinton, Muhammed Ali, Frank Sinatra, and Rosa Parks, just to name a few. This honor is reserved for accomplished, admired humanitarians who are recognized for their passion and prominence. Thanks to her amazing experiences with her endearing pets, Wendy has penned the best-selling books: Chicken Soup for the Soul: What I Learned from the Dog, What I Learned from the Cat, My Cat’s Life, My Dog’s Life, How to Understand Men Through Their Dogs, How to Understand Women Through Their Cats , It’s a Dog’s World: The Savvy Guide to Four-Legged Living. and How To Train Your Boss To Rollover.
Wendy continues to extend her wealth of animal and entrepreneurial knowledge, continuing to blaze her trail in the animal kingdom. She serves as a keynote speaker on topics such as animal rescue, endangered animals, pet lifestyle, women’s empowerment in business and designing your own passionate career at universities and conferences around the world, from Harvard University to the United Nations. In addition to her work for animal rescue and welfare, she’s an avid endangered species advocate, Grand Marshal of Barkus, Serves on the Animal Welfare Leadership Council of the Classy Awards, Chairwoman of the Katrina Pet Memorial ( Lucky was the Chair Dog) and has authored two Best Selling Cookbooks with Madonna, Aerosmith and other artists: A Musical Feast and All Star Feast. She also serves on the Board of Advisers for the Ellis Island Honors Society, Grey Muzzle Foundation, Humane Society of New York and Global Women in Blockchain.
Around this same time between 2011 to 2017, Wendy encountered an intense and relentlessly aggressive serial stalker. For years, the stalker sent false and defamatory emails about Wendy to her various business associates and media contacts, hoping to ruin her reputation and career. The cyberbully created over 50 fake anonymous email accounts as a way to stay under the radar while directing her ongoing attacks at Wendy. The vengeful stalker is still on the loose, and after researching Wendy found 10 other victims stalked by the same person. Victims of cyberbullying and media attacks have very little or no legal protection .
Although many would attribute this situation as a hardship, Wendy didn’t let it quell her spirit or career. Instead, it propelled her to fight even harder for the underdog, and make a greater positive impact in the world.
Wendy learned at a young age after experiencing a personal tragedy, that there is a positive silver lining to everything! Although one might not always realize the benefits immediately coming from a tragic situation, it will be revealed in one year, five years, or even a decade. And when it appears, it does so as a bright shining triumph, Wendy is the living proof!
In 2013, Wendy was inspired to launch Women’s Entrepreneurship Day Organization (WEDO)/#ChooseWOMEN in 2013 after volunteering in Honduras with the Adelante Foundation, an organization that provides microcredit to locally impoverished women. WEDO is 501c3 all-volunteer grassroots movement that carries throughout the year in support of women in business globally. WEDO works globally to empower women and girls to become active participants in the economy by igniting a network of women leaders, innovators, and entrepreneurs to initiate startups, drive economic expansion, and advance communities around the world. In order to achieve this ambitious goal, WEDO builds and catalyzes the vital networks of like-minded individuals and organizations that women business leaders need to realize their full potential and change the world.
November 19th, 2014 she launched Women’s Entrepreneurship Day (WED) at the United Nations and celebrated in 144 countries. New York State Governor Andrew Cuomo, New York City Mayor Bill De Blasio, Los Angeles Mayor Eric Garcetti, and Philadelphia Mayor Jim Kenney proclaimed Women’s Entrepreneurship Day an official day on November 19th annually. The U.S. House of Representatives annually recognizes the WEDO movement on November 19th as “A Day in Honor of Women Entrepreneurs” under the leadership of Congresswoman Grace Meng.
The movement includes the #ChooseWOMEN digital campaign to proclaim the Wednesday after Thanksgiving as the day dedicated to choose WOMEN especially in business.
Wendy’s unwavering passion for technology originates from the innovation and positive social impact it will have on the world – to support the UNDERDOG! She actively invests in social impact disruptive technologies and women led companies/funds including Bidversity, Tooth and Tailz, EFF Ventures, OpenGrants, Producers Market, RISE Wealth Technologies, Waggit, LOOK Lateral Art, CoinFund, IPWE, Trust Circle, IGP Energy, Blocktower Capital, Crescent Capital, Infinigon Group, SAFE Health App, BasePaws, Farma Trust, Breathometer, and SNAKT Video APP.
Amazingly, Diamond also sits on the Advisory Boards of Ellis Island Honors Society, Global Women in Blockchain, Global Alliance For A Sustainable Planet (GASP), World Business Angel Investors, Social Innovation Summit, Humane Society of New York and Grey Muzzle Foundation.
Wendy continues to extend her wealth of animal and entrepreneurial knowledge, and continues to ardently blaze her unique trail in the animal kingdom. She features as a keynote speaker on topics such as animal rescue, endangered animals, pet lifestyle, women’s empowerment in business, designing a personal and passionate career, throughout universities and conferences around the world, from Harvard University to Davos, and the United Nations!
In the next five years, Wendy envisions a movement to establish a universal animal welfare policy in this country, as well as globally. The national initiative would be a comprehensive package that includes; a “No-kill” nation, responsible breeding, FDA stricter regulations on pet food, a national animal rescue and shelter database, and stiffer penalties and punishment for animal cruelty including wildlife, and puppy mills. The bigger-picture goal would be for a worldwide shift in the way humans view animals!
Wendy grew up in the quaint small town of Chagrin Falls, Ohio, studied at Pine Manor College in Boston and now resides in New York City with her only furry child, Happy Diamond
“PETS are not chattel, but living and breathing creatures with souls, feelings, and personalities, and should be treated with the utmost respect.” – Wendy Diamond