Who is Wendy Diamond?
Wendy Diamond is more than a Social Entrepreneur, Humanitarian, Endangered Animal and Rescue Advocate, World’s Premiere Pet Lifestyle expert, Best Selling Author, and TV Personality. Wendy was heralded as the “Martha Stewart of the Milk Bone Dish” by The New Yorker, and crowned the “Canine Queen” by Forbes, as she is a pioneer in the pet world.
In 1999 she realized there were 12 million animals euthanized in shelters and no one was promoting animal rescue after she adopted first Pasha, a pure bred Russian blue cat and Lucky a pure bred Maltese! Wendy founded Animal Fair Media with a specific mission: to save these animals from being euthanized in shelters annually and promote animal welfare and rescue, pet lifestyle and responsible breeding. She knew she could not just sit and rollover – she launched the premier lifestyle media company promoting animal welfare and rescue. She reined in the leash and got busy.
Wendy began the first ever premier pet-lifestyle (a term she coined in 1999) magazine, Animal Fair, for animal lovers in support of fairness to animals. Each issue featured celebrities promoting non-profit animal advocacy programs, providing pet parenting and health tips. Renée Zellweger appeared on the cover of the premiere issue in 1999, and since then celebrities including Beyoncé Knowles, Halle Berry, Regis Philbin,Charlize Theron, Pamela Anderson, Ashley Tisdale, Shania Twain, Jessica Alba, Jessica Biel, Serena Williams, Kim Cattrall, Matt Leinart, Hilary Duff, Eric McCormack, Kristen Bell, Bo Derek, Diane Lane, Alicia Silverstone, Hayden Panettiere and LeAnn Rimes have all appeared on the cover with their pets. Animal Fair - “The first to cross-breed two American passions: celebrity and pets” by The New Yorker.
Wendy also began throwing pet-friendly benefits to promote adoption and raise money for animal advocacy (and for her friends to mingle with mutts to adopt). Wendy’s ingenuity and taste for pop culture inspired her to create the premiere canine cocktail parties she coined Yappy Hour®, the premiere pet celebrity fashion benefit called Paws For Style®, Howloween, St Pawtricks Day, with proceeds always benefiting animal rescue. She quickly realized that she could direct her business agenda to promote animal rescue, and it’s been working ever since! Since she began Animal Fair Media, the number of animals euthanized annually has dropped by 58 percent, from 12 million to 4 million — but she is not stopping there! To this day, organizations across the country and the world emulate Wendy/Animal Fair’s events to support their own organizations in their communities. As a pioneer of the industry, Wendy is looked to as a leader in the animal fairness community. Charities around the world emulate Wendy’s pet-lifestyle approach in their fundraising for their local community animal organizations.
In her constant quest to promote animal welfare, rescue, and endangered species, Wendy had a shadow and inspiration, Lucky, who was always by her side. Together they created a truly unique media mindshare where charity combined with celebrity raised public awareness about animal rescue and the need for adoption from shelters nationally and on the local level — the cornerstone for the extraordinary pet-lifestyle Wendy founded. Her muse, Lucky, served as the Chair-Dog for the Katrina Pet Memorial, Grand Marshall of Barkus, as well as the American Cancer Society’s Bark for Life and hosted 1000′s of fundraisers in her lifetime. She was the only civilian dog admitted into the United Nations, and inspired the White House Pet Correspondents Benefit. Lucky’s relationship with Wendy grew into unconditional love, loyalty, and a genuine bond that inspired her to make a difference in the world by helping animals.
With Wendy’s charismatic presence and undeniable pet knowledge she continuously promotes animal welfare, adoption, adoption and pet lifestyle through various media outlets including; Today Show, Good Morning America, FOX News, CNN, The View, E!, MTV, VH1, The New York Times, Vogue, People Magazine, The New Yorker, Oprah, and many others! Wendy created, hosted, and served as the Executive Producer for the NBC pilot Mutt Makeover and the Paws for Style special on FOX, wrote and produced the documentary In Search of Puppy Love and starred in the Style Network series Relationship Rehab. Wendy and Lucky were judges extraordinaire on the CBS hit series Greatest American Dog and WE Network’s America’s Cutest Puppy. You can also catch Wendy popping up on Bravo! TV‘s- Real Housewives of New York, Mad Fashion, and on two episodes of TLC’s Cake Boss — episode one with the world’s most expensive cake and our very own Most expensive Pet Wedding in History!
As the premiere pioneer of the pet-lifestyle industry, Wendy has also barked with billionaires and industry alpha dogs such as Virgin’s Richard Branson, Spanx’s Sara Blakesley, Patriarch Partners CEO Lynn Tilton, and SUBWAY CEO Fred Deluca. She holds 3 Guinness World Records, has appeared on The Today Show as their Pet Lifestyle Expert and, in her upcoming book, is ready to teach you How To Train Your Boss To Rollover! (Changing Lives Press). Thanks to her amazing experiences with her endearing pets, she’s been happily sharing her pet-related experiences with readers in her other best-selling books; Chicken Soup for the Soul: What I Learned from the Dog, What I Learned from the Cat, My Cat’s Life, and My Dog’s Life, How to Understand Men Through Their Dogs and How to Understand Women Through Their Cats and It’s a Dog’s World: The Savvy Guide to Four-Legged Living (Random House).
Outreach has always been at the forefront of her animal rescue and welfare mission, and became even more real for her when Lucky, her beloved Maltese and Inspiration behind Animal Fair, was diagnosed with canine cancer. Through active media mindshare and by filming a documentary, she hopes to raise awareness and search for answers to help find conventional and holistic preventions/cures for this fatal disease, especially since 1 in 3 dogs will be diagnosed with cancer during their lifetime. The Celebration of Lucky’s Life and Baby Hope’s Most Expensive Pet Wedding in History was July 12 with a Guinness World Record and aired on TLC’s hit show Cake Boss and Conan Obrien!
Sadly Lucky, our beloved and inspiration behind Animal Fair, lost her battle with cancer on June 5th. In July 2012 the Humane Society of New York dedicated the Lucky Diamond Critical Care Ward in her honor. Lucky will always be remembered as pure inspiration that sparked a media empire dedicated to animal welfare and promoting the pet lifestyle on a daily basis.
But even in its hardships, life can be ironic and magical at times. Just before Lucky died, a friend asked Wendy to foster an older dog named Baby. She never planned on keeping the dog at the time, but the little Coton de Tulear, though a little ruff around the edges, was truly heaven sent. The morning Lucky passed, Wendy found Baby sitting right next to Lucky, by her side. It was as if they had their own spiritual canine code, Baby comforted Lucky as she went to the big doggie park on the other side. Since then Wendy decided to adopt Baby after fostering her for three weeks. Wendy is proud to call herself a “Foster Failure”.
Wendy continues to extend her wealth of animal and entrepreneurial knowledge, continually blazing the trail in the animal kingdom. She serves as a keynote speaker on topics such as animal rescue, endangered animals, pet lifestyle and designing your own passionate career at universities and conferences around the world from Harvard University to the United Nations. In addition to her work for animal rescue and welfare, she’s an endangered species advocate, Grand Marshal of Barkus, Chairwoman of the Katrina Pet Memorial (Lucky was the Chair Dog) and yes even authored two Best Selling Cookbooks with Madonna, Aerosmith and list goes in… A Musical Feast and All Star Feast. She also serves on the Board of Advisers for the United Nations Millennium Development Goal Achievers, Grey Muzzle Foundation, K9s For Warriors, Social Innovation Forum/United Nations and World Entrepreneurship Day.
In 2013 – Wendy and Baby Hope have embarked on a mission of a lifetime – The Bark Business Breakfast Tour to support K9s For Warriors. Every 65 minutes a Veteran commits suicide – according to the Department of Veteran Affairs. September 7th launches the tour across the country to raise awareness and money to bring down this statistic! K9s For Warriors rescues dogs prior to being euthanized and trains them to be service dogs for Veterans with PTSD. Please join in our efforts by clicking here:)