For Lorenzo Borghese, pets should ordinarily be treated just as well as humans. With that in mind, he has created a new pet product line The Royal Treatment Natural Pet Formulas. Since his family has been in the cosmetics industry for some time, it was easy for Borghese to enter into this field. The challenge was in creating the best animal pampering products that was completely different and even better than those that already existed. Working with some of the best vets, chemists, and cosmetic representatives available, Royal Treatment has become a premiere line that is both all natural and environmentally friendly. They can currently be found in specialty pet boutiques and through the Home Shopping Network.
Lorenzo Borghese is a dog-owner himself; he owns a 10 year-old black lab named Belle. She has got to be one of the best smelling dogs around, seeing as Borghese uses his products to keep her clean and fresh. So far, his line has shampoos, conditioners, breath mints, and odor-eating sprays available for sale. For this fall, the company will expand to include and release a whole new series of fragrances, like fresh currant for the fall and vanilla for the winter, along with newer products, such as aloe paw wipes and flea zappers. The Royal Treatment is unique because it utilizes the newest ideas and processes available to best fit a pet’s needs.
By using all-natural ingredients and staying environmentally safe, pet owners get their money’s worth since these products last longer and won’t irritate your pet’s skin either. And every feature and benefit of the product is explicitly stated on the side of the bottle. As Borghese states, “today’s pet owners seem to treat their pets more like humans than animals. [Pets] take care of us and now it’s time wetake care of them. They give us the best, so we need to give them the best.” But this line isn’t all for Borghese; he is also teaming up with another pet company to create animal sweaters, accessories, and comfortable merchandises for all those pet needs. In September look out for bright, multi-colored rugby sweaters with pompoms attached or rhinestone collars to dress up your dog with. Each of these sweaters is made in Peru with soft cotton to be stylish, soft and warm for your dog. For Borghese, the reasoning behind dressing our pets is, “pets are already a fashion statement. Pets should be as fashionable as their owners and wear bright, fun colors. [Besides], every pet deserves a good piece of fine jewelry.” So be sure to watch for pet products on the Home Shopping Network and remember to pamper the ones you love!
For the Best that Pet Lifestyle has to offer follow Animal Fair on Facebook, Twitter, Instagram and right here at AnimalFair.com!
Leave a Reply