Constance Schwartz joined The Firm in 2001 as Vice President of Strategic Marketing, where she shares an office with her Yorkshire Terrier, Zoe. Prior to this position, Schwartz was VP of Strategic Marketing at Arista Records and also worked for the NFL, where she managed a myriad of Super Bowl/Pro Bowl related programs. Though Schwartz’s responsibilities at The Firm originally were limited to securing partnerships and sponsorships for their talent, she and Zoe have also gotten their paws wet as client manager for Snoop Dogg, David Banner, and Fiction Plane.
The Firm is the largest entertainment brand management company, represents music and film celebrities including Kelly Clarkson, Weezer, Cameron Diaz, and Vin Diesel. Since the company’s creation in 1997, they are currently the home to over twenty multi-platinum, platinum, and god artists. They have also ventured into the world of content creation, pursuing such endeavors as Firm Films, Firm Television, Tours, Flip Records, Book Publishing and other intellectual property creation.
While the dynamic duo is quite busy at The Firm, we got the opportunity to sit down with Schwartz and her canine co-worker. Lucky us – these top dogs told us all about life on the job and even filled us in on some secrets of the stars!
AF: How has Zoe helped you to train some of your clients since there are so many dogs and sharks in the entertainment industry?!
CS: Zoe is a very good judge of character. She knows how to sniff out the “bad dogs” and “snakes.” I bring her along to all of my meetings, and we have a secret system to let me know when someone is full of *&$%.
AF: Who is a bigger dog to deal with at the office, Snoop or Zoe?
CS: Definitely Zoe.
AF: Animal Fair noticed that Zoe’s name is the largest on the company’s front door logo – how did she become president?
CS: Zoe has signed some great new talent and puts a lot of hard work into the company. I think David Banner ultimately chose The Firm because of Zoe!
AF: Does Zoe bark out tips on how to manage some of your major canine clients.
CS: Zoe and Snoop Dogg have their own language and they won’t clue me in. Zoe’s the only one who understands all of the “-izzles.” She also talks to Cocoa and Cindy (Snoop’s family dogs) quite often.
AF: What music does Zoe listen to?
CS: Zoe likes R&B and of course Hip-hop. Her guilty pleasure is Dave Matthews. Whenever he’s in town, she has to go to his show. She knows all the words!
AF: How has Zoe ultimately helped your business?
CS: Zoe knows how to keep the stress level at a minimum, which is critical in this business. She’s always willing to lend a helping paw.