Creating living spaces for out pets within the home is an exciting trend we’re starting to see across the country because many people consider their pets members of the family.”
St. Louis, April 24, 2003 – Home shows usually focus only on innovations promoting the height of human comfort. But this year, America’s most popular pet, our beloved feline friends, are staking their claim as the true heads of the household by purring their way into the “hot” home improvement arena.
Created by a celebrity team of home design and feline experts, the first-ever Friskies, Cat Habitat is being unveiled at the Atlanta Home Show on April 24, showcasing the ultimate living environment where America’s cats can live life to the fullest. Cats enjoy excitement and variety in their lives. Unfortunately, many cats aren’t getting the mental and physical stimulation they need to be as happy and as healthy as possible. The Friskies Cat Habitat is designed to help educate cat owners of ways to add more fun, variety and entertainment to their cats’ environments, the key ingredients for living frisky.
The Friskies Cat Habitat is an entertaining, one-of-a-kind home haven for cats that combines state-of-the-art and practical cat-inspired designs in a living environment that both felines and their owners can enjoy together. The habitat was designed by the Friskies Design Dream Team, a celebrity team of home design and feline experts that includes:
- Frank Bielec, celebrity designer on the popular television show Trading Spaces
- Lou Manfredini, America’s “Mr. Fix-it”
- Pam Johnson-Bennett, a feline behaviorist and author of Think Like a Cat
- Friskies the Cat, a four-year-old Maine Coon cat who provided the inspiration for the project and will also be the first feline to give the habitat a “test run” in Atlanta.
“Our goal was to create the ultimate habitat for cats to help educate owners on how they can keep their feline friends as happy and healthy as possible,” said Pam Johnson-Bennett. “This includes providing the nutrition, variety and stimulation cats need to get the most enjoyment out of life.”
And, now that cats are the most popular pets in America, it was really just a matter of time before we would be creating the ultimate home cat-aptation,” says Trading Spaces’ Frank Bielec. “The unveiling of the Friskies Cat Habitat in Atlanta is the ultimate prototype for feline home improvement projects “cat-tacular” design elements including:
- The Kitchen “Cat-fe” which features a Friskies feeding CAT-trap-tion that is activated by the touch of a paw. This interactive feeding station simulates a cat’s natural instinct to hunt his prey.
- A six-foot tall Kitty Castle Agility Course that gives the royal treatment to the true kings and queens of the household. To peak curiosity and inspire play, this fun-filled royal domain offers a mirror mobile that captivates cats with the reflection of light; a motorized mouse to chase; a moat filled with fish; and a secluded kitty hammock when it’s time for a catnap.
- An Indoor Garden complete with a 5′ tall tree, water fountain and digital kitty TV.
- A shared workstation for you and your cat. As a cat parent surfs the Internet, the cat can rest happily on his comfy bed, which is Placed at eye-level to his owner, providing a high, safe and close place to bond.
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