Faux Is The Way To Go This Winter Season (And every other day!)
Searching for that perfect trendy fur coat, scarf, or vest this winter season? Buy FAUX! Why on earth do people want to murder animals for their fur when technology has created faux fur to be just as warm and even more beautiful? Don’t think for once that you can’t look just as chic showing off faux fur, as you would while wearing the real thing. All you have to know is where to go and what to look for when it comes to owning a remarkable faux fur item. Check out IMPOSTER 4 Animals, a collection endorsed by the Humane Society, consisting of fabulous scarves, hats, ear muffs and vests in grey chinchilla, coyote, black, plum, and peacock. Founder and CEO Jaclyn Sharp, is certain to make you look fabulous this season in an IMPOSTER 4 Animals design.
Sharp says, “IMPOSTER 4 Animals has an amazing collection this fall with many options for getting the look of fur without harming animals. Hollywood’s trendy requests have been for the vests, boleros, chubby and shrugs this season.”
The faux-fur fashion line “IMPOSTER” has been steadily growing and attracting the attention of organizations like the Humane Society of the United States.
“Imposter provides a practical example of how to build the humane economy – where business ventures are married with animal protection values,” said HSUS CEO and President Wayne Pacelle in a statement. “Imposter & the IM symbol were created to protect the lives of animals, by shifting demand away from companies that exploit them and providing practical, humane alternatives for consumers. Imposter could be a serious game-changer for animals & the fashion industry.”
Imposter Faux fur is worn by Sarah Jessica Parker, Carrie Underwood, Dakota Fanning, Emmy Rossum, & Kerry Washington, Marisa Tomei, & Olivia Palermo, among others. Kim Kardashian even wore an Imposter Faux Fur vest on the cover of LA Confidential! “We are hoping to reach new celebrities, especially influential celebrities who wear a lot of real fur. Lady Gaga is at the top of my list. Imposter could create beautiful & striking cruelty-free looks for Lady Gaga.” Sharp states.
What point made you realize you wanted to do this line? “IMPOSTER’s fashion collection is the vehicle for introducing the new IM symbol into the fashion industry. The IM symbol is being embraced as the new Animal Friendly Product Symbol; a trademark on behalf of animals and nature. This symbol makes faux fur recognizable from the outside, & allows IMPOSTER to give back to the animals that inspired the industry. The IMPOSTER Signature Collection is a showcase of the best faux fur & synthetic skins in the world, & all products come with a crystal IM IMPOSTER symbol that can be worn on the outside of our products. The symbol will also be used extensively in print, to identify our products as animal friendly. IMPOSTER was inspired by a horse I rescued horse named Draco, so the brand is authentic to the core. The IM symbol was created to mirror the stride of a prancing horse, and the diamond in the center of the symbol is in honor of Draco, who has a perfect white star on his forehead” Sharp stated.
When asked what fashion designers inspired her, Sharp said “Actually, nature & animals inspired me. I wanted IMPOSTER to offer the look of fur, without the pain & suffering. I focused on creating Animal Friendly versions of the most exploited animal’s fur: IMPOSTER Fox Fur, Coyote, Chinchilla, Wolf, & we are currently developing a Raccoon that is incredible. The longer Fox & Raccoon qualities have always been a weak point of faux fur, but it isn’t a weak point any longer.”
IMPOSTER supports all charities dedicated to improving the lives of animals, but this list below includes many of the most powerful, influential, & inspirational animal protection organizations in the world. Supporting the work of these organizations will remain IMPOSTER’s priority. HSUS, The Humane Society of the United States Farm Sanctuary ASPCA, American Society for the Prevention of Cruelty to Animals WWF, World Wildlife Fund The Mayor’s Alliance for NYC’s Animals PETA, People for the Ethical Treatment of Animals SPCA International ReRun Thoroughbred Adoption Best Friends Animal Society WSPA, World Society for the Protection of Animals Big Cat Rescue The Elephant Sanctuary PAWS, Pet Animal Welfare Society FeralCare The Equus Foundation http://www.imposter4animals.com/about-us/im-their-voice
IMPOSTER 4 Animals has an outstanding vision and believes that nimals deserve a share of all products they have inspired. Sharp expresses in a statement, “The natural world cannot hold a trademark on the beauty & miracles that we see every day: patterns, textures, colors, or above all: the beauty of animals. Many companies copy and showcase the most beautiful of nature’s inventions, often taking everything including breath and life. Animals cannot hold a trademark on products that have copied them or exploited a person’s love for them, but we can on their behalf.”
A native of South Africa, Marc Bouwer has also rooted himself in a thriving center of the fashion world: New York City, and is all about cruelty-free fashion and the fight against fur. When Bouwer was asked when he first became aware of the cruelty involved in fur with he said ”I think any intelligent person, when you think about it, realizes there’s death involved with this type of fashion. And you read about it and just become aware of how savage this industry is. I don’t like that there’s death involved in [fur] because it’s such a frivolous thing. When I was a young designer, Saga [the Scandinavian fur industry group] gave me a whole bunch of fur to use in one of my collections. And I thought, ‘Oh, how beautiful, how fabulous! White fox—more, more, more!’ But then as I became more aware of exactly what goes on; and as you mature as an individual and become more of a caring person about your environment and the lives of helpless individuals and animals, I think any decent, caring individual is not going to want to be a part of that.
Marc stated he has incorporated awareness of fur and cruelty into his designs: “I haven’t used fur in my collections for over 16 years. What I’m trying to do is show people that there is an alternative. The technology has advanced so incredibly that you’re able to get the look and feel of real fur. And also leather—I haven’t used leather in my collection for probably almost as long. With leather, even more so than fur, the technological alternative is so apparent that you can’t even make an argument about it—the look and feel is there. It’s more durable, it’s less expensive—well, not always. It is a bit of a problem because animal skin and fur are treated in such a throw-away manner in this industry that sometimes using rabbit fur is cheaper than using faux fur. This is something that we have to work on. Of course, there is high quality and poor quality fur, as well as high quality and poor quality faux fur. So it’s just a choice.”
Stay warm, beautiful and trendy this winter season and buy FAUX!
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