Do you live in a neighborhood where lots of people are dog parents? Are you a dog lover yourself? Are you looking to make some quick cash? Well, then a dog walking business is just the thing for you. Not only is it a convenient way to help out your neighbors, but it’s also extremely profitable and lots of fun (after all, who doesn’t like to be around dogs?).
If you’ve already established your dog walking business, it’s time for you to get regular customers. How do you get the word out there about your services? Well, the most effective way to promote any business is to do it online. Social media and other Internet platforms offer you a unique opportunity to reach a large audience and successfully market your business.
In this blog post, we’ve put together some highly effective strategies for you to promote your dog walking business online. Let’s take a look!
1. Post your flyers online
The reason social media is such an effective marketing tool is that the algorithm is built to push content that gets the most engagement to the top. This means the more you post about your dog walking business and the more people interact with it, the greater your overall reach will be.
Hence, this strategy is two-fold. First, you have to create exciting and colorful digital flyers to post on your social media pages. Add cute pictures of dogs playing in a park and use colorful fonts for a wholesome yet professional vibe. If you have no idea how to make a flyer, check out PosterMyWall’s range of pet flyers that you can customize to create your own in minutes. Once you’re done, post the flyers on your Facebook and Instagram pages.
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Second, you need to spread your flyers around the Internet like wildfire. Ask friends and family to share your flyers on their personal pages. Use location-based hashtags so that more people living in your area are able to see your posts. Finally, you can also offer a 5 or 10 percent discount to the first ten people who share your posts and comment on them.
2. Vlog your dog walking experiences
Show potential customers exactly what kind of experience you’re offering to their dogs. Since video gets more reach on social media than plain posts or images, the best way to implement this strategy is through video.
Here’s how to go about it. Let’s say you’ve been given a dog to walk. Get a friend with a good phone to document your entire day with the dog. Start by taking the dog to the park, then the water fountain, then up the street. Give the dog some treats and play catch with it. Use the video to show people how responsible and caring you are with the dog.
At the end of the day, shoot a small outro with the dog sitting by your side. Introduce the dog to your followers and let them know how much fun you had with it. Then compile all the footage, add a soundtrack to it, and put it up on your Instagram page. You can do this once or twice a week, featuring different dogs.
3. Use your Facebook Business page strategically
If you haven’t already, create a Facebook Business page for your dog walking business. You can be as creative as you want with your posts, but if important information like contacts and booking is missing, you won’t get clients.
Through your Facebook Business page, you can add your phone number and email address for appointments. You can also have a custom call-to-action button under your cover photo that can take customers to any important page that you want them to look at. The page will also serve as a one-stop shop for anyone looking to find out more about what you do.
Once you set up your page, you’ll be able to use the other strategies in this blog post to gain traction and increase engagement.
4. Create an online listing
Make it easy for people to find you by listing your business online. Here are some places you should list your business:
- Yelp
- Verizon
- Bing
On these sites, you can set up your business’s names, your hours of operation, and any other information you need to deliver. You can also get valuable customer feedback that you can use to improve and grow your business.
Final thoughts
A good dog walking business prioritizes the well-being of the dogs it handles over everything. That’s what you need to show people through your online promotion. If you’re able to establish trust with your customers, reach your target audience, and do it all efficiently and in a professional manner, you’ll be running a winning dog walking business in no time.
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