Happy Birthday Betty White! Today, January 17th, you can participate in the #BettyWhiteChallenge! In honor of our beloved Golden Girl’s 100th birthday, WE encourage you to send a mere $5 to a local animal rescue or shelter in White’s name. White was a known animal activist and made great strides for their livelihood in her lifetime. She established the Betty White Wildlife Fund in 2010, funded studies on animal health and pain management, hosted “The Pet Set” TV show, and wrote the “How Pets Take Care of Us” book to name a few. She developed a love for animals when her family took care of more than a dozen dogs during the Depression, and ever since, she has always put animals first. Animal-related charities and groups receive the smallest share of donations. Make Betty White PROUD and donate to your local animal shelter today!