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The Puppy Bowl IX – The Super Bowl For Shelter Dogs!


It’s the big weekend with one of the most watched annual events of the year airing on Sunday – Puppy Bowl IX! Yep, the same day as the Super Bowl. The Puppy Bowl is an annual Animal Planet TV canine competition where puppies play to win and find a home.  The first Puppy Bowl kicked off on February 6, 2005. The puppies featured are from shelters,and the show provides different media outlets that direct viewers on how they can adopt rescued puppies and help their local shelter.

The Puppy Bowl is the conceptual treat of Executive Producer Melinda Toporoff, who joined Animal Planet in 2001. She commented on the canine cuteness factor, “There’s some sort of inherent, unspoken joy in seeing these little fluffy things being who they are. Looking into a puppy’s face … there’s something mesmerizing and calming. It just sort of soothes the soul.”

According to Animal Planet, the 12-hour Puppy Bowl marathon drew 8.7 million viewers last year, barked more than 200,000 Tweets, rolled over four worldwide trending topics, and incited puppy love from celebrities such as; Zooey Deschanel, Snooki and Kelly Osbourne! Animal Planet has their game plan ready and is making sure everyone can get their fill of all the adorable puppy action leading up to, during and after the game.

cute football dog

The Animal Planet Digital Media team syncs to content on screen and ensures audiences are never more than a tap away from fellow diehard fans with live polls, video extras, exclusive photos, real-time meme generator CapIt, and much more. Puppy Bowl fans looking to add a four-legged furry player to their “home team” are encouraged to visit, which has helped more than 20 million pets find their fur-ever homes. GO PUPPIES! Additionally – fans can train for the big day starting now with:

  • PUPPY BOWL’s Puppy Cam: Proper training includes endurance-building exercises so you don’t pull a hammy. Concerned about experiencing an adorable overload on game day? Not to worry – you can practice by watching Animal Planet’s live Puppy Cam leading up to the big game.
  • Puppy Bowl Ref-trospectives: Puppy Bowl referee Dan Schachner gets the inside scoop on more than good sportsmanship in this online video series. For all the nipping and drooling you didn’t see, check out his behind-the-scenes takes on past Puppy Bowl experiences.
  • Game Day Puppy Profiles: Every championship-winning athlete knows that studying up on your competition is half the battle. Too bad puppies don’t have opposable thumbs…or computers.
  • Starting Lineup:Study up on the key Puppy Bowl IX players so you can be preemptively disarmed by cuteness. Fun fact? Australian Shepherd/Catahoula Mix, Althea, loves to both play and snuggle. Talk about a double threat.
  • Game Day Retrospectives: No great American tradition is complete without a look back at how it all started. Reminisce about Puppy Bowl gone by with highlights of past games, star players and more.

Puppy Bowl premieres Sunday, February 3 at 3pm ET/PT on Animal Planet. For the play-by-play action, make sure to visit and to follow @AnimalPlanet on Twitter.

A Raven is a bird, not a puppy, and the Baltimore Ravens’ wide receiver Torrey Smith is a soaring animal advocate.  He lends his muscle and voice to the anti-animal cruelty campaign, “Show Your Soft Side”, which features a wide array of “manly-men” cuddling with their precious pets. Smith is the proud pet parent to his long-time pooch pal Prince, and Mama, a pit bull puppy he recently adopted from the Baltimore Animal Care & Rescue Shelter! He also defends young children and runs The Torrey Smith Foundation, a non-profit for at-risk youth. Let’s cheer for Torrey Smith as he plays for alpha dog status at The Super Bowl, starting Sunday, February 3rd, at 6:30 p.m. ET and 3:30 p.m. PT.

Torrey- ravens

GO PUPPIES!  With a W- O – O – F!

For the Best that Pet Lifestyle and Animal Welfare has to offer follow Wendy Diamond on FacebookTwitterand right here at!

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